What is ZURR?

Being in high school still and starting a business is one of the hardest things to do honestly,it's different most teens my age don't do this. I love art and clothes so I'm going to push through it. About a year ago I started to look at people differently... looking at their clothes and the styles they displayed. Then I had an idea (light bulb emoji)... why not blend the two things I love. Fashion and Art? So many weeks of playing with different names and logos thats when I came up with ZURR. 
What's ZURR you ask? ZURR is an acronym that stands for: Zealous, Unique, Rare, and Reflective. Our clothes take from today's fashion and art from the 90s.Then blends it together into a unique and rare design. When the creator, Xavier Brown, made ZURR he wanted people who wore ZURR clothing to feel rare and to stand out to the public. And thats where the quote of ZURR originated... Be Different. Stay Different.